History of Proraso
The company was founded in 1908 by Ludovico Martelli in Florence. At that time, they focused on cosmetics and it was not until 1948 that sales really took off with the launch of their son Piero Martelli’s Pre Shave Cream.
The new shaving cream was an instant success and revolutionized shaving for all men. The cream is applied to damp skin before shaving soap or shaving foam, for example. It penetrates the skin and prepares the beard by softening the beard hairs. This results in a very close shave that is also gentle on the skin. After this success, the company switched to working exclusively with different shaving products.
Still headquartered in Florence, Proraso is considered Italy’s oldest shaving and cosmetics company. It is one of the most popular brands in Italy and part of the everyday life of Italian men. In many parts of the world, the brand has achieved cult status thanks to the quality of its products, the strong name of the brand and the long experience in the industry.
Over the years, the appearance of the packaging has changed and new variants have been introduced, but the content and the unique formula have remained essentially the same over the years.
Right from the launch of the first shaving product, the products have contained many natural ingredients. Proraso attaches great importance to protecting the environment, which is why they have always made sure that the content is as natural as possible. All ingredients are carefully researched and reviewed to ensure that they are gentle, environmentally friendly and provide the best possible results. The only thing they have changed over time in terms of content is that more and more ingredients have become natural and more friendly to the environment.
Proraso products are popular with barbers and are widely used in salons. There are four series identified by their colors green, red, white and blue.
In addition, there are stand-alone products such as beard balm, beard oil, mustache wax and a special oil for hot and intensive beard treatment.
Proraso product range
Proraso shaving cream is a fantastic product and a shaving cream that we often recommend for those who are curious about wet shaving. Here you get a lot of high quality shaving cream at a low price. A shaving cream that is available with both more marked and less marked scent.
Proraso shaving soap is just like the shaving cream a great product, recommended for everyone. A natural content along with lovely scent makes this a favorite for many among shaving soaps. Especially for those who want to try a shaving soap, we definitely think you should try any of these.
Proraso pre shave cream is Proraso pre shave lotion and one of the first products in this field to be developed. Together with a shaving cream or shaving soap and after shave from Proraso, this provides a fantastic wet shave.
Proraso after shave is the perfect end to every great wet shave. Available in matching scents with shaving cream, shaving soap and other Proraso products.
Proraso product ranges
Each Proraso range is specially designed to suit a specific skin type or certain specific problems that arise when shaving.
The green range (Refreshing) was the breakthrough for Proraso in 1948. It is suitable for all skin types and has the widest range. It includes the classic Pre Shave Balm, of course, but also shaving soap, shaving cream, after shave lotion and a repairing gel for small cuts. All products have a fresh scent of eucalyptus and menthol and are refreshing and comfortable for the skin.
The white range (Sensitive) is suitable for men with sensitive skin. It counteracts red and irritated skin, a common problem after shaving, and has a fresh scent of lime and apple. It also includes shaving cream, shaving soap, shaving foam and after-shave lotion.
The red series (Nourishing) is made for men with heavy beard growth. It includes shaving creams, soaps and foams that soften the beard and make it easier to shave, and all products are scented with sandalwood. The blue range includes products such as shaving soap, shaving soap and after shave balm. This range is specially designed to moisturize and protect the skin as much as possible and has a spicy scent of musk.
The blue series (Protective) is developed especially for sensitive skin just like the Sensitive series. It has a mild scent of aloe vera and vitamin E. The series includes pre-shave and shaving cream.
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